TY  - GEN
AU  - Basu, Jyotish Prakash
TI  - Marketing Efficiency and Marketing Channels: An Analytical Perspective of A Less Developed Region
U1  - 380.1/BAS 
PY  - 2008///
CY  - Kolkata
PB  - Minerva Associates Publications P Ltd
KW  - Marketing
ER  -